We place great value in our audience’s behavior — what content they engage with and how they engage with it — and use those insights to build brands and craft stories we know they will love.
Not only do we tailor content to align with our subscribers’ interests, but we also pair with advertisers and strategize campaigns beneficial to partners and subscribers alike. We champion curation as a reader service, bringing the Optimism audience the content, brands, and products that best match their needs and their passions.
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In addition to learning from our subscribers' engagement, we survey and interview our audience regularly to better understand who they are and what motivates them.
Our understanding of our existing audience allows us to cater to them, while also informing where there might be opportunities for expansion.
